client: Daily Planet

For VCU’s 2019 CreateAthon I served as a Team Leader working on a campaign for the Daily Planet, a local nonprofit healthcare center.

I was the point of contact for the client as well as the sole researcher and strategist.

I delivered briefs to my clients and to my hand-picked team of creatives.

The Brand: Daily Planet

The Problem: Because of the misconception that they are solely a healthcare provider for the homeless, students don’t know that they can use their services.

Challenges: Lack of awareness by students and unapproachable appearrance

Target Audience: VCU students on the Monroe Park Campus

Our Solution: Bring the Daily Planet to VCU