client: Daily Planet
For VCU’s 2019 CreateAthon I served as a Team Leader working on a campaign for the Daily Planet, a local nonprofit healthcare center.
I was the point of contact for the client as well as the sole researcher and strategist.
I delivered briefs to my clients and to my hand-picked team of creatives.
The Brand: Daily Planet
The Problem: Because of the misconception that they are solely a healthcare provider for the homeless, students don’t know that they can use their services.
Challenges: Lack of awareness by students and unapproachable appearrance
Target Audience: VCU students on the Monroe Park Campus
Our Solution: Bring the Daily Planet to VCU